“Most people assume that they make about 15 food-related choices a day. In reality, that number is more like 227. It’s not just a matter of choosing the soup or the salad; it’s Do I add croutons? Do I finish the whole bowl? Do I go back for seconds? Since we’re not always conscious of these decisions, we’re easily swayed by cues in teh environment – and the environment almost always nudges us to eat more than we really need to. The good news is that once we become aware of these cues, we can nudge them to work for us rather than against us.”

Quote from: Brian Wansink, PhD and author of Mindless Eating: Why We Eat More Than We Think